I've had the last issue of Acrux on Issuu for quite a while now and I've been wanting to tryout embedding it in a post so, here goes ...
Pretty slick, eh? just click on it and you go to the full viewer. This might revitalise the idea of using pdf as a format for online publication. You get the best of both worlds: you get a thumbnail to draw the readers in to your publication, an online viewer for them to preview it and the option of downloading it to read at their leasure or keep for reference!
What more could you ask for?